Megan Martin, CMP, MPA

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Event strategist with advanced training and extensive experience in strategic meeting management, event development and planning, virtual and hybrid events, educational programs, and association management. Exceptional leader, relationship-builder and project manager who is creative, self-motivated, organized and detail-oriented with strong written and oral communication skills.


International Association for the Study of Lung Cancer
Associate Director, Conferences
January 2021 – Current         Denver, CO

  • Implemented a strategic meeting management program
  • Design, develop, manage, and execute a comprehensive strategy for all IASLC in-person, hybrid, and virtual conferences and meetings
  • Develop, manage, and execute a comprehensive strategy for all IASLC in-person, hybrid and virtual conferences and meetings
  • Developed a full meeting portfolio of live, hybrid, and virtual conferences
  • Responsible for the strategic development, planning, and management, including establishment and fulfillment of key performance indicators, workplans, and budgets, for new meetings and/or ad hoc special projects
  • Created and Implemented departmental SOPs and planning timelines
  • Ensure the effective ongoing evaluation of conferences and meetings with a specific focus on recommending programs and formats for future events that are aligned with member needs

Manager, Channel Partner Marketing Events
April 2019 – January 2021         Denver, CO

  • Implemented Cvent for all major channel events
  • Continuously evaluate and create standard operating procedures to maximize opportunities for cost reduction and/or increased effectiveness
  • Developed a strategic meeting management program for all major channel events
  • Work closely with field marketing events to streamline processes, branding, and to maximize ROI
  • Manage a 250+ person incentive trip program
  • Design, create, review blueprints and layout schematics for trade show exhibits
  • Manage and process all necessary contracts, signatures and budget tracking for all major events
  • Work with Sales and Programs teams to prepare ROI evaluations of each event
  • Generate and interpret post-show reports and participate in the selection and budgeting of trade shows for each fiscal year
  • Manage onsite set up, activation, and tear down for all events and programs
  • Manage and execute trade show sponsorship opportunities, presentations, promotions intended to maximize company exposure and produce sales leads
  • Manage badge registration, accommodations and travel for attendees
  • Review and research future events and locations for sales and marketing opportunities and provide recommendations to management regarding trade show and venue selection.

Affiliate Faculty
January 2019 – January 2019         Denver, CO

  • Teaching event management courses at MSU Denver School of Hospitality, Events and Tourism

Senior Meeting Manager                                                                                                     
April 2015 – April 2019         Denver, CO

  • Implemented a strategic meeting management plan to better source and negotiate meeting contracts for over 95 programs a year
  • Review program and meeting evaluations to ensure all KPI and goals are met or exceeded. Also, review evaluation data to make necessary changes to future programs to continue to improve the attendee experience.
  • Oversaw and managed a team of event managers producing 50+ webinars a year
  • Managed virtual and hybrid events in conjunction with Legislative Summit, Capitol Forum, and other large events throughout the year
  • Negotiated with vendors for additional 30% or more savings during 2017
  • Continuously monitor and research industry trends to maximize our meeting sourcing and negotiations
  • Design innovative room layouts and manage all logistics for multiple internal departments and with multiple vendors for the Legislative Annual Summit with approximately 5,500 attendees
  • Oversee all housing contracts and reservations for the Legislative Annual Summit. Approximately 3,000 rooms on peak
  • Supervise temporary staff, vendors, volunteers during NCSL meetings
  • Negotiate contracts, content development, create and implement marketing plan, executed logistics pre-planning and on-site, and budget reconciliation for 20-25 events annually. To include Legislative Annual Summit with attendance of 5,500 and NCSL Capitol Forum with attendance of 700
  • Manage event budgets of up $700,000 per event
  • Monitor department meetings calendar, internally and on the web, ensuring all meetings have contact support, correct descriptions and dates
  • Manage and monitor timelines of meetings to avoid overlap of schedules, work schedules and administrative support for all NCSL departments. Coordinate responsibilities among the meeting department to maintain consistent workflow
  • Serves as liaison to NCSL policy staff, and Marketing and Meetings staff in assigning support for all aspects of the meeting

Senior Specialist, Meeting Planner                                                                                
August 2013 – April 2015          Atlanta, GA

  • Managed the registration and housing bureau for ACR/ARHP Annual Meeting attendees of over 15,000 (50% domestic and 50% international)
  • Managed and coordinated VIP registration and VIP housing process for ACR/ARHP Annual Meeting and professional meetings
  • Organized and managed hybrid event components for ACR/ARHP Annual Meeting and professional meetings
  • Negotiated contracts and managed non-educational functions/vendors, e.g. temporary staff services, catering needs, exhibit management, office rental, technology, audio visual, etc. for ACR/ARHP Annual Meeting and professional meetings
  • Managed logistical arrangements for committee meetings and activities held in conjunction with the ACR/ARHP Annual Meeting (currently approximately 60 per annual meeting)
  • Coordinated logistics associated with multiple VIP events held during the ACR/ARHP Annual Meeting to include events such as the volunteer recognition dinner (150 attendees), ACR masters reception (250 attendees), ACR past president’s dinner (30 attendees), and ACR presidents’ receptions (600 attendees)
  • Oversaw content development and ordering process for all printed and electronic ACR/ARHP Annual Meeting signage
  • Negotiated, development content, and executed logistics for four professional education conferences (150 to 500 attendees) and two legislative conferences (100-150 attendees)
  • Contracted and managed all logistics for VIP ACR board of directors meetings (65 attendees).
  • Negotiated and execute contracts for committee and board of directors meetings (75-100 meetings annually).
  • Worked closely with the marketing department to provide marketing copy for attendee materials such as registration brochure, electronic media announcements, website updates etc. for all meetings

Specialist, Administration & Governance
May 2011 – August 2013          Atlanta, GA

  • Negotiated multi-day and multi-year contracts with peak sleeping room nights from 10 rooms to 150 rooms
  • Managed meeting logistics for Board of Directors, Executive Committee, and all administrative committee meetings. Attendees range from 10 to 150 for approximately 20 meetings annually
  • Provided onsite management of all Board of Directors meetings and administrative committee meetings to problem solve and guarantee all details are executed accurately
  • Organized all program details of the ACR Pediatric Residents Program. This included working directly with the planning committee, managing the application process, recruiting and scheduling session speakers/panelists, scheduling poster tours of abstracts and poster tour guides, registration and housing needs, and attendee reimbursement
  • Created copy for the program book, website, and Daily News Newspaper for the ACR Pediatric Residents Program, ACR Business Meeting, and Awards Ceremony all held during the ACR/ARHP Annual Meeting
  • Developed articles and house ads for The Rheumatologists monthly magazine and Daily News Newspaper published during ACR/ARHP Annual Scientific Meeting
  • Monitored and updated website content and electronic media for the Administration and Governance Department
  • Developed, distributed, and evaluated detailed post event evaluation reports

Event Coordinator                            
May 2008 – May 2011          Atlanta, GA

  • Managed an annual event portfolio of $3 million in revenue
  • Developed, supervised and managed resources from detailed project plans based on client needs, goals and objectives
  • Hired and led highly-skilled cross-functional teams of vendors
  • Onsite supervision for events and responsible for detailed execution and problem-solving
  • Worked closely with clients and their internal teams to develop and carry out meetings, receptions, conferences, trade shows, and other events for up to 20,000 participants
  • Managed relations with VIP audiences including corporate executives, Boards of Directors, and local and national celebrities
  • Managed budgets for clients and oversaw internal expenses to maximize revenue for Cobb Galleria Center
  • Explored and implemented new technology offerings including audio visual, engineering, and telecommunication

Event Assistant
February 2007 – May 2008          Columbus, GA

  • Organized sporting events, from concept to execution, in partnership with Columbus Parks and Rec division to generate positive economic impact and awareness for the city of Columbus, GA
  • Developed grant proposals to increase organizational capacity resulting in more than $300,000 in new funding
  • Planned fundraising events and secured cash and in-kind sponsors for council activities
  • Created marketing and promotional materials for use online and in print
  • Established and developed presence on Facebook and with Constant Contact email marketing program
  • Researched and created advocacy campaigns and presentations to help pass the Hotel/Motel tax in Columbus, GA
  • Recruited, trained and maintained a database of over 3,000 volunteers
  • Planned and facilitated annual volunteer and awards banquets
  • Planned and executed quarterly board meetings


Digital Event Strategist (DES)                                                                                 April 2017
Digital Experience Institute

Certified Meeting Professional (CMP)                                                                  August 2014
Convention Industry Council


Master of Public Administration, Government Affairs
Kennesaw State University, Kennesaw, GA                                                        December 2010

  • Concentration in Government Administration and Public Policy
  • Research Project: The Glass Ceiling and Women Working for Federal Government Agencies
  • Golden Key International Honor Society

Bachelor of Arts, Communications
Columbus State University, Columbus, GA                                                         May 2008

  • Dean’s List, three semesters
  • Lambda Pi Eta Communication Honor Society
  • Phi Beta Delta Honor Society for International Scholars
  • Southern States Communication Honors Conference Delegate and paper presenter
  • Secretary, Student Government – 2006/2007
  • Advertising Federation
    • Vice President Student Chapter – May 2007 through April 2008
    • Chair, Addy Awards – Columbus, GA
  • Phi Mu Fraternity for Women
    • Officer/Treasurer – January – December 2007
    • Public Relations Chair – June – December 2006
    • Greek Council Representative June 2006 – December 2007


Outstanding Service to the Chapter                                August 2021
Professional Convention Management Association Rocky Mountain Chapter

Best in Class Speaker                                                       February 2020
Professional Convention Management Association

Award of Dedication- Professional Member                    February 2018
Professional Convention Management Association Rocky Mountain Chapter

Innovator Award                                                                   February 2017
Professional Convention Management Association Rocky Mountain Chapter

20 in their Twenties                                                             October 2016
Professional Convention Management Association

New Member Award                                                           February 2016
Professional Convention Management Association Rocky Mountain Chapter

Volunteer of the Quarter                                                     November 2014
Professional Convention Management Association Southeast Chapter


  • PCMA Rocky Mountain Chapter
    • President: January 2020 – January 2021
    • President Elect: January 2019 – January 2020
    • Creator and Director of Emerging Leaders: May 2016 – January 2019
    • Director Communications: February 2016 – January 2018
    • All Hearts Awards Committee: March 2015 – February 2016
  • Meetings Industry Council of Colorado
    • Global Meetings Industry Day Chair: April 2018 – April 2021
    • Board of Directors: October 2017 – Current
  • Meetings Mean Business Meeting Planner Advisory Council
    • July 2016 – Current
  • PCMA Student Task Force
    • January 2018 – January 2019PCMA National Advocacy Task Force
    • January 2016 – April 2019
  • PCMA Southeast Chapter
    • Community Service: January 2014 – March 2015
    • Volunteer Committee: January 2014 – March 2015


  • Microsoft Office Suite
  • Personify
  • WordPress
  • MeetingMatrix
  • Act-On
  • Aventri Registration
  • Salesforce
  • Cvent
  • Swoogo